Question 1

What are UTM parameters?

Accepted Answer

UTM (Urchin Tracking Module) are parameters added to URLs to track traffic source in Google Analytics and other tools. They identify source, medium, campaign, and other data.

Question 2

Why use UTM in my campaigns?

Accepted Answer

To know where your traffic comes from: which social network, which campaign, which ad. This allows you to measure what works and optimize marketing investments.

Question 3

What UTM parameters exist?

Accepted Answer

utm_source (origin, e.g. google, facebook), utm_medium (medium, e.g. cpc, email), utm_campaign (campaign name), utm_term (keywords in ads) and utm_content (ad variation).

Question 4

Does the UTM link change the landing page?

Accepted Answer

No. The page remains the same. UTM parameters are added to the end of the URL and are used only for analytics tracking. The page content doesn't change.

Question 5

Do I need to use all parameters?

Accepted Answer

No. The minimum recommended is utm_source, utm_medium, and utm_campaign. The others (utm_term, utm_content) are optional and useful for better data segmentation.

UTM Link Generator

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