Content marketing
Content marketing is the strategy of attracting and nurturing customers through relevant content. Instead of interrupting users with ads, you offer value — articles, materials, videos, e-books — that builds trust and positions your brand throughout the buyer journey. Formflow develops content strategies aligned with business goals: from audience and topic mapping to recurring production and performance analysis. Content is treated as a long-term asset, not a one-off tactic.
Who it's for
Companies that want to build authority, educate the market, and generate leads or sales organically. Ideal for B2B, specialized services, manufacturers, and brands with longer decision cycles. Also suited for those who already have a blog or content channel and need strategy and scale.
What's included
Content strategy and buyer journey mapping
Definition of topics, formats, and editorial calendar
Recurring content production (articles, materials, posts)
Distribution, promotion, and amplification
Performance analysis (traffic, engagement, conversions)
Strategy adjustments and evolution based on data
Formflow differentiators
Content as a long-term asset, not just a one-off tactic
Business vision applied to content strategy
Clear processes and predictable deliveries
Our process
Strategy
We map audience, funnel, and goals
Planning
We define topics, formats, and calendar
Production
We create content on a recurring basis
Analysis
We track metrics and adjust