Visual identity
Visual identity goes beyond the logo: it's the complete system of elements that represent your brand — colors, typography, patterns, applications in materials, packaging, and digital. It ensures consistency and recognition at every touchpoint: business card, stationery, website, social media, point of sale. Formflow develops identities applicable to the real world, with experience in food and various sectors. The result is a clear guide that prevents application errors and keeps the brand cohesive.
Who it's for
Companies that have or will create a logo and need a complete visual system. Ideal for brands that use various materials — business cards, packaging, website, social media, uniforms — and want coherence. Also suited for those in rebranding or channel expansion.
What's included
Brand manual or application guide
Color palette (primary, secondary, neutral)
Typography and text hierarchy
Applications on key materials (business card, letterhead, email signature)
Organized digital files (AI, PDF, PNG)
Usage guidance and best practices
Formflow differentiators
Identity applicable to the real world — retail, digital, packaging
Experience in food and various sectors
Clear, documented deliveries
Our process
Strategy
We define brand visual guidelines
System
We develop colors, typography, and applications
Manual
We document correct usage
Delivery
We deliver files and guidance