From Cocoa to Care — Visual Identity for Gabriel Brito Confectionery

This visual identity project was created for Gabriel Brito Confectionery with the purpose of visually expressing the essence of artisanal confectionery: care, tradition, quality and attention to detail. The concept is inspired by the appreciation of natural ingredients, with cocoa as the core element and foundation of the color palette. The Cocoa Brown tone conveys authenticity, richness and a strong connection to the origin of flavors, while the Vanilla Cream shade brings lightness, softness and a welcoming feel, referencing delicate doughs, fillings and finishes. Typography was carefully selected and customized to balance sophistication and personality, maintaining an elegant visual language without losing the handmade character of the brand. Curved lines and complementary graphic elements symbolize movement, continuity and fluidity, reflecting the artisanal production process and the care involved in every step. The visual identity was applied across multiple touchpoints — including packaging, storefront, internal spaces and branded materials — ensuring visual consistency, brand recognition and a cohesive brand experience.